FAQ

Our name has a number of layered meanings, and the intentional misspelling speaks to the purpose behind our agency. Women in business can feel like “misfits”—like they don’t belong. But we believe that women belong anywhere and everywhere and we exist to reshape the perception of their potential. Our name itself celebrates the qualities that position women to be successful—because women belong.

We believe that Winninghood is a journey we are setting sails towards. Our slogan “Raise Your Sail” tells women that they are the captain of their ship, the leader, the one creating and directing their path. It says we reject stereotypes and stale traditions about who can occupy certain roles or accomplish certain things. As we embark on the journey our clients can remain unafraid and steady no matter the stormy seas they might face, we will guide them and take care of them until they have reached their destination.

We believe that women have unique needs when it comes to branding. As a female lead agency, we identify with the same challenges and setbacks they face and are operating from a place of genuine care. We want to equip them with the tools to spark impact and change by giving them access to high-quality communication and growth services.

Not at all. We are simply an entrepreneurial movement set to equip women as they build seriously bold businesses.

At MissFit, we are more than a business, our driving purpose is rooted in a quote by Marian Wright Edelman: “You cannot be what you cannot see.” Without great role models, women often feel like certain positions or opportunities are not for them. The story changes when women are led by other women they can identify with. We are empowering women to change the world by unleashing the greatness found in each and every one of them.

At MissFit, we don’t just look at the client we look at the individual. Each woman we work with has a unique gift and purpose—that’s what we look at. Our process is intentionally crafted to uncover your identity and your deepest purpose. We want to discover the fire that ignites you—our work is steered by you. We make sure to spend time listening and understanding each other better. We will help you create a brand with anchoring power, one that will leave an imprint on your target audience and help them remember exactly who you are.

Your brand goes beyond your logo, your colours, or your slogan. Your brand is your voice and your identity. It encapsulates your deepest purpose and the promise you make to the world. When your brand speaks the language that resonates with your clients and team members alike, it can have a magnetic impact and create an authentic connection with them. When meaning and purpose are at the heart of every message you communicate, it will set you apart.

That’s when we come in. Once we get in touch and start getting to know each other, we will go through a process to uncover the heart and soul of your brand. We will then distill your goals and objectives into finding a solution just for you. Our proposal will address how we will help you achieve them, and because we only sail in clearwater, we will give you all the clarity necessary for you to make an informed decision.

There is no typical client. Every client we have partnered with is unique. But one thing they all have in common is a cause they are pursuing with passion and a desire to build a brand that will fuel solutions to societal issues. Our clients have always given us an outlet to let our creative expression run free and use art as our weapon to ignite change—and that's what we love about them.

Yes, we do. If most of us call Ottawa home, our desire is to work with brands that will excite communities across the world and have an impact beyond geographical boundaries. Wherever you are, we are there too. After all, being penpals has never been easier. We will match our time zones and connect online. But if you want to put us on a plane and fly us to you, we are more than ok with that—just saying.

We’ve got you covered. Our umbrella company Godzspeed offers the same services we do. The only difference between the two of us is that we are female-focused. Check out our Godzspeed website: We’ve got you covered. Our umbrella company Godzspeed offers the same services we do. The only difference between the two of us is that we are female-focused. Check out our Godzspeed website: https://godzspeed.com

We don’t but again we got you covered. HUSTL Campaign Co. is another of our brands that focuses on subscription-based content.

We couldn’t be happier! Give us a shout at embark@missfitagency.ca and tell us a little bit about your project. Let’s see how we can help raise your sail!