Michelle Kupe

Soul Canvas, Visual Identity system, Website

Missfit worked with Michelle to help her gain increased clarity around her brand and create a clear and persuasive messaging that incorporates who she is at the core. Through discovery and ideation, we uncovered Michelle’s brand personality and established a very strong foundation to build the rest of the identity upon.

Design

We wanted her brand to evoke the sense of connection and authenticity that you feel when meeting Michelle. Every element of the brand is centered around the gold thread, which represents the connection Michelle and her clients establish and the story they craft as they create meaningful moments that last beyond their real estate transaction.

By your side.

Michelle Kupé’s slogan is the promise she makes to every client. In an industry where the focus is too often set on the property and not on the one investing in the property, her approach to real estate is entirely different. From start to finish, Michelle is by your side.

Michelle Kupe

Design

By your side.

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